Today’s episode is all about marketing for online higher ed. How is it that some institutions have grown exponentially compared to others? Joining me today to discuss this is the Founder and CEO of Kanahoma, Seth Odell. Seth is the marketing machine behind institutions like UCLA, SNHU, and many more. In my mind, when I think of marketing, I think of Seth and his idea behind the SNHU bus commercials which helped SNHU grow from 7,000 students to 70,000 students. You are going to love this episode even if you aren’t in marketing! This conversation was absolutely fascinating to me as Seth gives us the behind the scenes look of how marketing works.
You can connect with Seth at Kanahoma.com, LinkedIn, and Twitter
Here's what we talked about:
Being in the right place at the right time
How SNHU grew from 7,000 to 70,000 students
How to get buy in from senior leadership on projects
The shift of supply and demand in online higher education
Marketing trends in 2020
Education perceptions of Gen Z and Gen Alpha
The inspiration behind Kanahoma
10 year plans
Advice for new entrepreneurs
To learn more about myself and show:
Want to take your higher education instructional design skills to the next level? Check out Instructional Design Institute.
Recording a podcast or conducting interviews online? Check out SquadCast.
Do you want to become a corporate instructional designer? Check out Idol Courses Academy!